Marmic Taxi Parts Digital Roadmap | Webshure
WEBSHURE
Digital Marketing & Website Design Agency
Prepared for
Marmic Taxi Parts · June 2026
Digital Growth Roadmap

From scattered to scaled. A clear path to more leads, branch by branch.

A phased plan to fix what's leaking, capture every enquiry in one place, and drive qualified demand to all nine Marmic branches.

Engagement3 Phases
Phase 1 timeline~1 Month
Footprint9 Branches
GoalMore leads, fewer lost
Where Marmic stands today

A strong business with an underperforming digital engine

Marmic has the reputation, the range and the reach. But independent audits show the digital side is leaking demand, leads aren't being found, captured, or converted to their potential.

53 / 100

Overall digital marketing score

Reviews & reputation 95
Ecommerce 100
Local presence 77
Website build 78
Paid search 54
Social media 39
SEO 38
1

The website doesn't convert

Slow to load, hard to navigate, and a quote/request flow that's far more difficult than it should be. Visitors arrive, then leave.

~6.9s load · fails Web Vitals
2

Near-invisible to search

No main heading, thin content, and the site never even mentions its core keywords, so it simply doesn't show up for the terms customers search.

SEO score 38 / 100
3

Local reach stops at the door

Marmic only ranks at the top within a tight bubble around each shop, vanishing a few kilometres out, while competitors own the map.

Local Voice 6.12 vs leader 51.02
The plan at a glance

Three moves, in the right order

Each phase builds on the last. We fix the foundation before we spend a cent driving traffic, so every lead lands somewhere that works.

Phase 1 · Foundation
~1 month

Fix the assets

Rebuild the website, sweep the SEO, and optimise all 9 branch profiles. Stop the leaks.

Phase 2 · Capture
~2–3 weeks

Catch every lead

One platform for every enquiry across every branch, with AI bots, automations and live dashboards.

Phase 3 · Demand
~2–3 weeks

Drive the leads

Ads, local SEO and social, now safe to scale, because everything finally converts.

The detail

What each phase delivers

Scope, rationale and investment, with Phase 1 fully costed.

Phase 01

Foundation

Fix the assets you already own

Timeline~1 month · once-off

Before spending on traffic, we stop the leaks. A fast, on-brand, search-ready website plus optimised local profiles becomes the platform everything else sits on.

1.1 Website redesign & customer journey

The current site is slow, hard to navigate, and makes requesting a part or quote unnecessarily difficult. We redesign around the customer.

UX & new sitemap Streamlined quote flow Mobile-first Click-to-call & WhatsApp Speed & Web Vitals
  • UX audit & redesigned information architecture
  • New on-brand homepage & key templates
  • Simple, fast parts-request / quote journey
  • Click-to-contact, WhatsApp & form spam protection
Investment 16 hrs @ R695/hr · R11,120

1.2 SEO sweep

Fix the bulk of what's dragging the footprint down, so the new site is actually findable for the terms customers use.

On-page optimisation Technical fixes Schema & tracking Citations & backlinks
  • Headings, titles & meta descriptions site-wide
  • Target keywords woven through the site
  • Valid sitemap, security & analytics/consent setup
  • Directory clean-up & initial link building
Investment R6,995 once-off

1.3 Google Business Profile optimisation · 9 branches

This is where Marmic loses the most local demand. Optimising all nine profiles is the fastest route to "near me" visibility across regions.

NAP consistency ×9 Categories & products Reviews & responses Posts & Q&A Geo-grid tracking
  • Accurate, consistent listing for every branch
  • Photos, hours, services & quote links
  • Review generation + replies to existing reviews
  • Local citations & ranking baseline per branch
Investment 9 × R1,735 · R15,615 once-off
Phase 1 workstream
Detail
Price
Website redesign & customer journey
16 hrs @ R695/hr
R11,120
SEO sweep
On-page · technical · content · off-page
R6,995
GMB optimisation
9 branches @ R1,735 each
R15,615
Phase 1 total · ~1 month, all once-off
R33,730
Phase 02

Lead Connector

Every lead, one platform

Timeline~2–3 weeks

Phase 1 turns the taps on. Phase 2 makes sure not a single lead falls through the cracks, by routing every enquiry, from every channel and every branch, into one central platform: the Webshure Lead Connector.

Today Marmic's leads are scattered across website forms, WhatsApp, social, calls and email, with no single view of who enquired, which branch owns them, or whether anyone followed up. That's the cost behind reviews like "Why can we never get hold of Marmic… you are losing business."

All leads in one inbox CRM per branch AI chat bots 24/7 Automated follow-ups Sales dashboards per branch WhatsApp · SMS · email unified
  • All leads in one place: website, WhatsApp, social, email & calls feed one inbox
  • CRM per branch: every lead tagged to the right location & pipeline
  • AI chat bots: instant first response & qualification, even after hours
  • Automated workflows: follow-ups, missed-call-to-text & review requests
  • Live dashboards: leads, response times & conversions per branch
  • Unified comms: full conversation history for every customer

This is the layer that converts the traffic Phase 1 unlocks into real sales, and gives Marmic, for the first time, a single source of truth across all nine branches. Delivered as a live demo before go-live.

Investment Dependent on needs & what you choose to pursue
Phase 03

Demand Generation

Drive the leads

Timeline~2–3 weeks

With the foundation fixed and every lead captured in one place, it's finally safe to scale traffic. Phase 3 extends Marmic's reach well beyond the shopfront and feeds qualified leads to all nine branches.

Local SEO per branch Google Ads Social media advertising Social media marketing SEO / GEO
  • Local SEO per branch: push visibility from ~2–3 km out to 5–20 km
  • Google Ads: high-intent search targeting per region
  • Social advertising: Facebook & Instagram with website retargeting
  • Social marketing: organic content to build brand & ad audiences
  • SEO / GEO: rank in both classic search & AI answer engines

Sequencing matters: driving traffic before Phases 1 & 2 would waste spend on a site that doesn't convert. Phase 3 fires only once the leaks are sealed, so every rand of ad spend has the best chance of becoming a tracked, followed-up sale.

Investment Dependent on needs & what you choose to pursue

The outcome: a business that gets found, captures everything, and grows on purpose.

We fix the foundation, catch every lead, then turn on demand, methodically, measurably, branch by branch.

WEBSHURE · Your Business Connected
Digital Marketing & Website Design Agency · [email protected]
WEBSHURE · Your Business Connected · Marmic Taxi Parts Digital Roadmap
This document is an outline of proposed work, not a formal quotation.